Goodness. The obsession some have with their number of social media followers is mind-boggling to me.
Now, wait…If your account exists to share selfies and cat photos, then please, stop reading and go on growing those followers. This rant ain’t for you.
BUT, If you have a social media account that is geared toward selling (insert whatever here), then under no circumstance should you focus solely on the number of followers. What do 5,000 followers help you achieve if none of them give a crap about what you’re professing or selling?
Curate a following based on connection and authenticity, those people will buy from you. You know, be a human being. 50 real, engaged followers > 5,000 uninterested warm bodies.
This also goes for your email list, sales funnel, and potential paper route.