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“Just ship the damn thing!”

A few years ago, I was on the fence debating whether or not I should release a new product into the wild. I hemmed and hawed when out of left field, my friend Desiree swung in and screamed, “JUST SHIP THE DAMN THING!”

So I did. And it was wildly successful. 

Of course, her delivery of the message to ship is hilarious, but it’s also one of the best bits of wisdom I’ve ever received. I’ve held on tight to that advice. When we decide to put forth the effort and pursue something we find meaningful, we must do it with reverence. Half-assing isn’t an option. We owe it to ourselves and the world to do it with an all-in mentality.

As our youngest child turned eight years old this past week, I have spent a few days reflecting on the many gifts he’s provided us over the years. One of those gifts is his reverence for life. No matter what he’s doing, he’s never half-assing anything. He loves hard. He plays hard. He learns hard.

I don’t take for granted the bookends in my life. A mentor like Desiree on one end and a child on the other, both urging me with their own words and actions to live well, with reverence, in pursuit of the good.

All in. Always shipping. Always living.

We can all learn from Sullivan, the eight-year-old. 

No more half-assing. Be all in.


Author Andrew

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